Don't just build. Build it right.
Entrepreneurship Product Quality AI Technology
I'm a technology entrepreneur with nearly 7 years in the high-tech industry. I connect product thinking, Quality, technology and AI to turn ideas, problems and complex processes into clear, useful solutions that work.
Lital Entin
Technology Entrepreneur • Product • Quality • AI
Founder & Product Lead at Bumpify
// about
I look at technology from the big picture.
I started in Quality Engineering, and over nearly 7 years in high-tech I worked side by side with R&D teams on complex systems, integrations and release processes. From there I moved into product management, entrepreneurship and building products of my own.
Today I connect the business, the users and the technology: I identify the real problem, define the solution, build when needed, test, improve and take things to production. AI is part of how I work, research and make decisions - not a replacement for judgment.
- ~7years in the high-tech industry
- QEQuality Engineering background, hands-on with complex systems
- x2Founder: Bumpify and Kidma
- AIAI and digital accessibility as part of the way I work
// my hats
Several hats. One way of thinking.
Every technological challenge can be looked at from several angles: business, product, user experience, quality, engineering, accessibility and AI. I move between them naturally, and connect what each one reveals.
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Entrepreneurship & Product
founder mindset, product strategy
From founder thinking and discovery, through understanding user needs and setting strategy, to prioritization, roadmaps and MVPs. From idea to launch, with decisions based on what actually matters.
Founder Mindset Product Discovery User Needs Product Strategy Prioritization Roadmaps MVP Thinking Idea to Launch -
Quality & Technology
quality as part of the product
Nearly 7 years of QA and Quality Engineering in high-tech: complex systems, integrations and end-to-end thinking. Spotting risks early, improving development and release processes, and treating quality as part of the product - not just a testing phase.
QA / Quality Engineering Complex Systems Integrations End-to-End Thinking Risk Identification Release Processes Quality by Design -
AI & Problem Solving
a working tool and thinking partner
For me AI is a working tool and a thinking partner: research, automation, rapid prototyping, process improvement and smarter digital experiences. The judgment stays with me.
AI as a Thinking Partner Automation Rapid Prototyping Research Process Improvement LLM Workflows -
Accessibility & Digital Experiences
technology people can understand and use
Good technology is technology people understand and manage to use. Digital accessibility is part of quality, and UX thinking is what makes a solution fit different audiences and users.
Digital Accessibility UX Thinking Usability Accessibility as Quality Inclusive Design Diverse Audiences
// projects
The projects tell the story.
Where entrepreneurship, Product, Quality, AI and technology turn into action: products and initiatives I led and built from the idea to something people actually use.
Bumpify - Founder & Product Lead
🎉 Live on the App StoreEntrepreneurship · Product Leadership · User Research · Technology · Go-to-Market
Bumpify is the startup I founded and lead as founder and product lead: a mobile platform supporting women from fertility treatments, through pregnancy, to the first year after birth, bringing appointments, tasks, reminders, events, services and relevant providers into one organized experience.
Behind Bumpify is the whole product chain: identifying the need, user research, strategy and roadmap, feature prioritization, user experience, technology decisions, AI-assisted development, provider partnerships, business development, go-to-market and launch. I lead all of it.
The product includes dedicated experiences for users, providers and administration, and was built with React Native, Expo, FastAPI, MongoDB and cloud infrastructure. Bumpify is live on the App Store for iOS, with the Android version in internal testing.
Kidma - Founder & Instructor
🎉 ActiveDigital Accessibility · Education · Technology at Eye Level
Kidma is an initiative I founded to make technology accessible to older adults: group workshops, meeting series and one-on-one guidance in assisted-living homes, day centers, municipalities and community centers in central Israel.
Every session is adapted to the group: patiently, at eye level and on the participants' own devices. The goal is not to turn them into experts, but to give them the confidence to manage on their own in the digital world - from WhatsApp and video calls to healthcare services, banking and safe browsing. For me this is digital accessibility in its most practical sense: making technology something people understand and use.
TypoSwitch - Chrome Extension
🎉 LaunchedEveryday Problem · Browser Extension Development · Product Thinking
A small Chrome extension born from a daily pain of bilingual users: typing text in the wrong keyboard layout.
I identified the problem, made the UX decisions, built it and launched it on the Chrome Web Store. The extension includes keyboard shortcuts, a popup interface, context-menu actions, settings, smart detection logic and real-time feedback - a real problem getting a practical solution.
Build With Me - Digital Solutions
Active initiativeProduct Thinking · UX · Quality · AI · Development
Websites, landing pages and digital solutions for businesses, built by combining product thinking, UX, Quality and AI. The process starts with understanding the business need and the user - and only then the technology.
This is where execution comes in: from the idea and specification, through design and development, to QA, accessibility and going live.
Need a website, a landing page or a digital solution?
My development and build services live on a separate page - from idea and specification to design, development, QA and launch.
// how i think
Good solutions start long before the code.
Whether it's a new product, a process that needs fixing or a system that needs understanding - my approach rests on a few constant principles.
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Understand before building
Start with the problem, the business goal and the user. Only when it's clear what we're solving and why is it worth talking about how.
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See the big picture
Product, UX, Quality, technology and business affect each other all the time. A good decision in one area takes all the others into account.
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Build quality in from the start
Quality isn't something you check at the end. It's decided in the requirements, the product decisions, the architecture and the way the team works.
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Turn complexity into simplicity
Take complicated systems, information and processes, bring order to them, and turn them into a clear solution people can use and maintain.
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Use AI wisely
AI helps me think, research, prototype, automate and improve. It speeds up the road, but it doesn't replace judgment.
// experience
From quality, through product and entrepreneurship, to building.
Nearly 7 years in the high-tech industry that started in Quality Engineering and expanded into product management, entrepreneurship and building products end to end. Each stage added a perspective without replacing the previous one.
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Quality Engineering
The foundation.
Working closely with R&D teams on complex systems: integrations, release processes, technical investigation and debugging, risk identification, and understanding how every decision affects users and the business. This is where the systems thinking and quality mindset that follow me into every role come from.
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Product
From spotting problems to defining solutions.
Understanding systems and users led naturally to product management: discovery, strategy, prioritization, roadmaps and working with stakeholders. The question changed from "does it work?" to "is this the right thing to build?"
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Entrepreneurship
Owning the whole picture.
At Bumpify and Kidma I'm the founder: from identifying the need, through user research, business model and partnerships, to go-to-market. Entrepreneurship is where all the hats meet.
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Building
From idea to something that works.
When needed, I also build: apps, websites and digital solutions, with AI as part of the workflow and with QA and accessibility as part of the definition of "done". That's how an idea becomes something you can use, measure and improve.
The tools I work with
AI & Product Development
Product & Project Management
Quality Engineering
Building & Delivery
Technology, Data & Observability
// where to find me
Let's connect
Follow my work in entrepreneurship, Product, Quality, AI and technology, or just write to me.
// let's talk
Have an idea, a challenge, or something that should work better?
I'd love to hear what you're trying to build, improve or solve - and see how my thinking and experience can help.