It starts with better product decisions, stronger engineering processes, and a deeper understanding of users.
I help organizations build better products by combining Product Thinking, Quality Engineering, AI, and Technology.
Lital Entin
Technology, Product & AI Professional
Founder & Product Lead at Bumpify
// how i think
I bring together nearly 7 years of software quality experience, product management training, hands-on founder experience, and AI-assisted product development. Through Bumpify, I lead the full product journey - from discovery, strategy and roadmap planning to technology decisions, partnerships, go-to-market and launch. My approach is built around a few core principles.
Quality is shaped by requirements, product decisions, communication, architecture, and team processes long before testing begins.
Technology matters, but understanding real user needs, validating assumptions, and solving the right problem matter more.
I use AI not only to build faster, but to challenge assumptions, uncover gaps, compare alternatives, improve decision-making, and accelerate execution.
I enjoy taking complex systems, scattered information, and unclear processes and turning them into structured, actionable product plans.
// expertise
A multidisciplinary toolkit built across product leadership, software quality, complex systems, AI-assisted development, and hands-on product execution.
AI & Product Development
Product & Project Management
Quality Engineering
Technology & Infrastructure
Data, APIs & Observability
Hands-On Product Technologies
// products & work
Products and initiatives shaped from discovery and strategy through quality, technology, execution, and launch.
Bumpify is a mobile platform supporting women throughout pregnancy and the first year after birth by bringing appointments, tasks, reminders, events, services, and relevant providers into one organized experience.
I lead the product end to end - including user research, product strategy, roadmap planning, feature prioritization, user experience, AI-assisted development workflows, technology decisions, provider partnerships, business development, go-to-market, and launch.
The product includes dedicated experiences for users, providers, and administration, and was developed using React Native, Expo, FastAPI, MongoDB, and cloud infrastructure. Bumpify is now live on the App Store for iOS, with the Android version currently in internal testing.
Kidma (ืงืืืื) makes technology accessible to seniors through group workshops, meeting series, and one-on-one guidance - in assisted living residences, senior day centers, municipalities, and community centers across central Israel.
Every session is adapted to the group: taught patiently, in plain language, and practiced on the participants' own devices. The goal is not to turn participants into experts, but to give them the confidence to manage everyday digital life independently - from WhatsApp and video calls to health services, banking, and online safety.
A lightweight productivity product created from a real bilingual user pain point - mistyping text using the wrong keyboard layout.
I led the product from problem identification and UX decisions through development and Chrome Web Store launch. The extension includes keyboard shortcuts, a popup interface, context-menu actions, settings, smart detection logic, and real-time user feedback.
// product quality consulting
I help teams examine quality beyond the testing phase - across requirements, product decisions, engineering workflows, release processes, automation, risk management, and AI opportunities. Quality is not only the responsibility of QA. It is the result of how the entire organization builds software.
01
Understand the product, team structure, workflows, current quality process, release cycle, risks, and bottlenecks.
02
Surface hidden gaps across Product, Engineering, QA, Automation, Support, and organizational knowledge.
03
Provide practical recommendations, quick wins, process improvements, AI opportunities, and a prioritized action plan.
What you get
// find me
Follow my work in Product, Quality, AI, and technology, or reach out directly.
// contact
Looking for a Product, Quality, AI, or Technology professional? Whether you are hiring, building a product, improving software quality, or exploring AI-assisted workflows, I would be happy to hear more.